Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Recording COVID-19: "Escape" an Autobiographical Graphic Novel on Pandemic Experiences

Publication Date
2021-January-01
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Department or Program
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Abstract

This senior project includes a project statement and an autobiographical graphic novel that documents the author's personal experience during the pandemic. The purpose of this project is to reflect on the continuing situation of the coronavirus pandemic. Specifically, it hopes...

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