Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Webcam Culture: & the Commodification of Privacy

Publication Date
2015-January-01
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Department or Program
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My thesis takes a look at the history of webcam culture and investigates the changing attitudes towards surveillance and privacy since the creation of webcam technology and the rise of participatory culture. I postulate that since webcam culture became increasingly...

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