Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

College-aged women on Instagram: an analysis of gender and social media

Publication Date
2017-January-01
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Through an analysis of gender and image theory as well as data gathered through survey, coding and interviews, I sought to explore how twenty-first century women both perform femininity through social media and challenge gendered stereotypes while doing so. I...

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Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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