Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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The High Price of High Heels: How Women's Fashion is an Agent of Patriarchal Control

Publication Date
2014-January-01
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Women have made great strides over the past century gaining rights and achieving inclusion throughout much of American society but it is widely accepted that women still experience marginalization in what remains a patriarchal society. Some women feel that high...

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