Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Champagne and Caviar for all? Exploring the juxtaposition of gourmet culture with social justice activism and transitions within the Slow Food movement

Publication Date
2013-January-01
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Department or Program
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Abstract

As issues of food and agriculture enter the mainstream culture of the United States, the number of passionate supporters of efforts to change the industrial food system is growing steadily. However, those at the helm of the movement are conflicted...

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Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Authors
Department or Program
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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