Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Vassar Scholarship

Shakes, Quakes and Kokoro no care

Publication Date
2013-January-01
Document Type
Senior Capstone Projects
Authors
Jessica L. Lum
Department or Program
Asian Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

The 3.11 events in 2011 are historically the most destructive series of natural disasters to have ever hit the island nation of Japan. But while the international media has commended the bravery of survivors and applauded Japanese efforts to provide...

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