Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

"It's Gotta be the Shoes": A Case Study on Shoes, Distance Running, and Technology in Sport

Publication Date
2021-January-01
Document Type
Senior Capstone Projects
Authors
Martin, Hannah K.
Department or Program
Science, Technology, and Society Program
Document Type
Senior Capstone Project
Abstract

Over one weekend at the beginning of October 2019, Eliud Kipchoge's sub-two-hour marathon in the INEOS 1:59 Challenge and Brigid Kosgei's world-record-breaking Chicago Marathon win reset the clock in terms of what was believed to be humanly possible in the...

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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