Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Whose 'Nature' is it in? The Navajo Generating Station and the Politics of Nature, Space and Colonialism in Northern Arizona

Publication Date
2015-January-01
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Department or Program
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Abstract

Page, Arizona is home to the Navajo Generating Station, a coal-fired power plant that provides the power for the Central Arizona Project (CAP) and other consumers of electricity in the Southwest. Though the plant is not owned by the Navajo...

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