Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Authors
Department or Program
Document Type
Access Level
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

View

Shifting music culture in the age of streaming

Publication Date
2017-January-01
Document Type
Department or Program
Document Type
Access Level
Abstract

This thesis investigates why music streaming services are so popular, beyond their affordability, and the ways in which streaming is shifting music culture. Certain aspects of listening culture which we tend to understand as originating from streaming services, specifically the...

View