Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Vassar Scholarship

Individualization and Collectivity in Networks of Discursive Cyberspace: A case study on reddit

Publication Date
2014-January-01
Document Type
Senior Capstone Projects
Authors
Mark, Raymond
Department or Program
Sociology Department
Document Type
Senior Capstone Project
Abstract

The diminishing of temporal and spatial boundaries in the contemporary age of connectivity has fully realized Beck, Giddens and Nash's "reflexive" modernity. This reflexive modernity refers to the diminishing control of traditional institutions on individual lives. In the shift towards...

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Vassar Scholarship

NET/STALGIA: Nostalgia-Tripping on the Internet Aesthetic

Publication Date
2014-January-01
Document Type
Senior Capstone Projects
Authors
Hiramine, Brie
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Abstract

As the Internet drifts away from being a novel technology, people have increasingly become fascinated by the sometimes-garish, comparatively rudimentary aesthetics of the early web. Using Walter Benjamin's reflections on the Parisian arcades as a framework, I propose that this...

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