Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Advanced search

Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

View
Vassar Scholarship

Reality of Love: The Heteronormative Agenda of ABC's the Bachelor

Publication Date
2014-January-01
Document Type
Senior Capstone Projects
Authors
Croner, Timothy J.
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Abstract

This project provides an oppositional reading of ABC's popular <em>Bachelor </em>franchise, arguing that these reality dating programs present viewers with specific narratives of gender, sexuality, class, and race that contribute to greater hegemonic discourse that reifies heterosexual marriage. Through a...

View
Vassar Scholarship

Scripting (In)security: Cartographic Violence and Performances of Securitization in the Western Sahara

Publication Date
2014-January-01
Document Type
Senior Capstone Projects
Authors
Dann, Naomi
Department or Program
Independent Program
Document Type
Senior Capstone Project
Abstract

Throughout the forty-year conflict over the Western Sahara, the United States has supported Morocco's occupation of the disputed territory. This overall policy has remained relatively consistent over time, yet constantly subjected to contestation. The debates over policy and various modes...

View