Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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How to Make it Rain: A Practical Analysis of Storytelling Forms

Publication Date
2014-January-01
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Authors
Department or Program
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Abstract

The following is an experiment in practical analysis of storytelling media. The project seeks to explore what insights can be gained about media specificity and adaptation theory
through the process of constructing a story and adapting it into background notes...

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