Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Vassar Scholarship

Hollaback!: Challenging Street Harassment and Gendered Access to Public Space in New York City

Publication Date
2013-January-01
Document Type
Senior Capstone Projects
Authors
Laura Green
Department or Program
Earth Science and Geography Department
Document Type
Senior Capstone Project
Access Level
Vassar Only
Abstract

Street harassment, or sexual harassment in public places, is widely experienced by women and queer individuals as they move through cities across the globe. As a form of gender-based violence, street harassment prevents those who experience it from full participation...

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