Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Marginal Revenue Products of Collegiate Basketball Players: What's March Madness Worth to Your Team?

Publication Date
2017-January-01
Document Type
Department or Program
Document Type
Abstract

Basketball is considered a revenue sport within the context of the National Collegiate Athletic Association (NCAA). The annual March Madness tournament brings in over a billion dollars in advertising revenue alone. This is just one illustration of the influx of...

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The Objects of Our Affection: Objectification, Sexualization and Commodification of the Korean Pop Culture Industry and Fandom

Publication Date
2014-January-01
Document Type
Authors
Department or Program
Document Type
Access Level
Abstract

K-Pop with its flashy 'bubble gum pop' aesthetic has developed into a major cultural product and dominating industry in the past decade. In the growing market, idol celebrities have started to emerge as manufactured products that market the fantasy of...

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