Adam Michaels, principle designer at Project Projects, talks about the book he co-authored with Jeffrey T. Schnapp entitled: The Electronic Information Age Book: McLuhan/Agel/Fiore and the Experimental Paperback, an Inventory Book published this year by Princeton Architectural Press. "The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players—designers, graphic artists, editors—stepped into the spotlight to produce a series of exceptional books. ",Advertising, Avant-garde, Design History, Marshall McLuhan, Media Studies, Paperback Publishing, Photography, Scholarly Communication, Typography