Vassar Scholarship
Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement
Publication Date
2017-January-01
Document Type
Department or Program
Document Type
Access Level
Abstract
Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...
