Vassar Scholarship
Branding the Globe: The Real Madrid Takeover
Publication Date
2014-January-01
Document Type
Department or Program
Document Type
Access Level
Abstract
Real Madrid got its start in 1902, but it wasn't until the 1950s under Santiago Bernabéu as president and his squad of international superstars that the team began to make a name for themselves as the best, winning five championships...
