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Ruud, Paul A.

Marginal Revenue Products of Collegiate Basketball Players: What's March Madness Worth to Your Team?

Publication Date
2017-January-01
Document Type
Department or Program
Document Type
Abstract

Basketball is considered a revenue sport within the context of the National Collegiate Athletic Association (NCAA). The annual March Madness tournament brings in over a billion dollars in advertising revenue alone. This is just one illustration of the influx of...

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