Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Everyone's a Critic: An Exploration of Yelp.com and Food Media

Publication Date
2014-January-01
Document Type
Authors
Department or Program
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Abstract

Everyone today seems to be a critic. As our online and offline lives become increasingly intertwined, we have never had so many sites that depend upon consumer opinion-making for content. User-generated media satisfies the needs of certain consumers, but consumers...

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Marginal Revenue Products of Collegiate Basketball Players: What's March Madness Worth to Your Team?

Publication Date
2017-January-01
Document Type
Department or Program
Document Type
Abstract

Basketball is considered a revenue sport within the context of the National Collegiate Athletic Association (NCAA). The annual March Madness tournament brings in over a billion dollars in advertising revenue alone. This is just one illustration of the influx of...

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