Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

The Objects of Our Affection: Objectification, Sexualization and Commodification of the Korean Pop Culture Industry and Fandom

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K-Pop with its flashy 'bubble gum pop' aesthetic has developed into a major cultural product and dominating industry in the past decade. In the growing market, idol celebrities have started to emerge as manufactured products that market the fantasy of...