Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

The Objects of Our Affection: Objectification, Sexualization and Commodification of the Korean Pop Culture Industry and Fandom

Publication Date
2014-January-01
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K-Pop with its flashy 'bubble gum pop' aesthetic has developed into a major cultural product and dominating industry in the past decade. In the growing market, idol celebrities have started to emerge as manufactured products that market the fantasy of...

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Whose Destiny? The Rise and Development of Place Branding in Syracuse, New York.

Publication Date
2013-January-01
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This thesis explores the structural and material dominance of the Destiny USA
regional mega-mall located in the city of Syracuse, New York. It explores the development of the 6th largest mall in the 167th largest city in the nation through...

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