Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Marginal Revenue Products of Collegiate Basketball Players: What's March Madness Worth to Your Team?

Publication Date
2017-January-01
Document Type
Department or Program
Document Type
Abstract

Basketball is considered a revenue sport within the context of the National Collegiate Athletic Association (NCAA). The annual March Madness tournament brings in over a billion dollars in advertising revenue alone. This is just one illustration of the influx of...

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