Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Marginal Revenue Products of Collegiate Basketball Players: What's March Madness Worth to Your Team?

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Nicholas K.S Johnson
Department or Program
Economics Department
Document Type
Senior Capstone Project
Abstract

Basketball is considered a revenue sport within the context of the National Collegiate Athletic Association (NCAA). The annual March Madness tournament brings in over a billion dollars in advertising revenue alone. This is just one illustration of the influx of...

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Vassar Scholarship

Ugly Food for Thought: Ripple Effects from a New Food Movement

Publication Date
2020-January-01
Document Type
Senior Capstone Projects
Authors
Craig, Lindsay
Department or Program
Science, Technology, and Society Program
Document Type
Senior Capstone Project
Abstract

In 2015, the Ugly Food Movement started by companies and campaigns to market and sell aesthetically suboptimal fruits and vegetables. The movement began in response to an increasingly visual culture in which many customers and retailers reject produce on the...

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Vassar Scholarship

What Do You Meme? An Exploration of Internet Communication Through Memes

Publication Date
2021-January-01
Document Type
Senior Capstone Projects
Authors
Tilley, Shannon
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Abstract

The topic of memes and the ethnographies they create are discussed. Memes that have been created and adopted by alt-right communities, specifically incels, illustrate their ideologies while simultaneously validating their views and recruiting insecure, vulnerable populations. Memes from times past...

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