Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

“They were real, they were American”: Jeans in Soviet magazines in the 1970s and 1980s

Publication Date
2023-April-14
Authors
Department or Program
Document Type
Access Level
Abstract

The 1970s and 1980s saw a significant increase in the popularity of jeans among the Soviet Union's youth. To gain a better understanding of the origins of this trend, the paper analyzes interviews with former Soviet Union citizens, as well...

View

Marginal Revenue Products of Collegiate Basketball Players: What's March Madness Worth to Your Team?

Publication Date
2017-January-01
Document Type
Department or Program
Document Type
Abstract

Basketball is considered a revenue sport within the context of the National Collegiate Athletic Association (NCAA). The annual March Madness tournament brings in over a billion dollars in advertising revenue alone. This is just one illustration of the influx of...

View

What Do You Meme? An Exploration of Internet Communication Through Memes

Publication Date
2021-January-01
Document Type
Authors
Department or Program
Document Type
Abstract

The topic of memes and the ethnographies they create are discussed. Memes that have been created and adopted by alt-right communities, specifically incels, illustrate their ideologies while simultaneously validating their views and recruiting insecure, vulnerable populations. Memes from times past...

View