Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

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2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Transgression and containment: transhistorical themes and tropes within televised American women's stand-up comedy

Publication Date
2017-January-01
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Joan Rivers. Elayne Boosler. Roseanne Barr. Janeane Garofalo. Amy Schumer. What do these commedians–whose careers span seven decades–have in common? Starting in the 1950s and ending in contemporary times, we see that there are transhistorical trends–including self-deprecation, navigating one's anger...

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