Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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The Social Displacement and Public Censorship of Public Spaces in Buenos Aires

Publication Date
2021-January-01
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Buenos Aires is home to many Bolivian immigrants, so much that they statistically have become a key member of the city's citizenry. This thesis entails the social and cultural mechanisms that prevent Bolivians from having a social representation in the...

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