Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Individualization and Collectivity in Networks of Discursive Cyberspace: A case study on reddit

Publication Date
2014-January-01
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The diminishing of temporal and spatial boundaries in the contemporary age of connectivity has fully realized Beck, Giddens and Nash's "reflexive" modernity. This reflexive modernity refers to the diminishing control of traditional institutions on individual lives. In the shift towards...

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Vincent and Vassar

Publication Date
2019-May
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Vincent and Vassar Was organized by the Vassar College Archives and Special Collections Library and the Millay Society Board.

Layout and typography by George Laws, and print production oversight by Daniel Lasecki at Vassar’s Office of Publications. 500 copies were...

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