Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Branding the Globe: The Real Madrid Takeover

Publication Date
2014-January-01
Document Type
Senior Capstone Projects
Authors
Nicolette Harley
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Real Madrid got its start in 1902, but it wasn't until the 1950s under Santiago Bernabéu as president and his squad of international superstars that the team began to make a name for themselves as the best, winning five championships...

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Vassar Scholarship

Everyone's a Critic: An Exploration of Yelp.com and Food Media

Publication Date
2014-January-01
Document Type
Senior Capstone Projects
Authors
Emily Salshutz
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Abstract

Everyone today seems to be a critic. As our online and offline lives become increasingly intertwined, we have never had so many sites that depend upon consumer opinion-making for content. User-generated media satisfies the needs of certain consumers, but consumers...

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