Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Virgil's Bumpkins: An examination of rural idealization and denigration in Virgil's Georgics and 21st-century American culture

Publication Date
2021-January-01
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Vergil's Georgics has been known throughout history as a didactic, "how to" guide on farming. However, as scholarship has progressed, the Georgics is now seen less as a guide on farming and more as a "self-insert" farming fantasy for the...

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