Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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The Real Sex Lives of College Girls

Publication Date
2023-April-14
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I have observed that dating apps, specifically Tinder, are widely used at Vassar and on other college campuses and have received many anecdotes indicating that there is significant dissatisfaction from female users with their experiences. In this documentary, I explore...

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