Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Vassar Scholarship

Energy Consumption and Habit Formation: Evidence from High Frequency Thermostat Data

Publication Date
2017-January-01
Document Type
article
Authors
Ge, Qi
Ho, Benjamin
Department or Program
Economics Department
Document Type
Article
Abstract

Using minute-by-minute data from over 60,000 smart thermostats in households distributed across the United States, we analyze the persistence of energy consumption behaviors in response to external weather shocks. The analysis examines habitual behavior and provides insight into what affects...

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