Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Branding the Globe: The Real Madrid Takeover

Publication Date
2014-January-01
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Department or Program
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Abstract

Real Madrid got its start in 1902, but it wasn't until the 1950s under Santiago Bernabéu as president and his squad of international superstars that the team began to make a name for themselves as the best, winning five championships...

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Infotainment: the pressure of ratings and their dangers for democracy in cable news

Publication Date
2016-January-01
Document Type
Authors
Department or Program
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Abstract

In this thesis I argue that through the necessity to generate a profit, cable news organizations focus on attracting the most viewers so that they can then charge more for advertising and in turn make more money. This symbiotic relationship...

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