Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Vassar Scholarship

Miyazaki’s Moving Cities: Examining Place, Paradox, and Fantasy in the European Architecture of Kiki’s Delivery Service and Howl’s Moving Castle

Publication Date
2020-May-16
Authors
Jain, Cassie
Department or Program
Art Department
Document Type
Senior Capstone Project
Access Level
Open
Abstract

As evidenced by the opening sequences of both films, Kiki’s Delivery Service and Howl’s Moving Castle can be read both narratively and visually. Jonathan Ellis asserts that Miyazaki can be understood not only as a master storyteller, but also as...

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