Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Integrity, shame and self-rationalization

Publication Date
2004-February-01
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In orthodox economics, honesty or integrity is treated as either part of the constraint function or the objective function. This is at the origin of the statement, "every man has his price." However, if integrity has a price, why do...

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Queer Hermeneutics for an Unbound Temporality: Schools as Passageway

Publication Date
2015-January-01
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Queer theorists have posited that normativity is involved in a spatial practice. American society has taken great care to assign different levels of value to different identities as well as to the time and space they inhabit. Inequitable structures of...

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