Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Craft in Modernity

Publication Date
2015-January-01
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Abstract

Since the industrial revolution, the craftsman has occupied an increasingly precarious position in society. The once obvious and natural role of craft is threatened. Craft production sits in uneasy tension with forces of modernity, practicality, industry, economy, and reproduction. These...

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Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Authors
Department or Program
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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