Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Sustainable Agriculture in Ancient Rome

Publication Date
2011-January-01
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Department or Program
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Abstract

Sustainable agriculture discourse describes agricultural practices and techniques used to maintain land fertility.  At its broadest definition, sustainable agriculture aims to make land hospitable to cultivated crops for an indefinite amount of time.  The discourse itself has only arisen in...

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