Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Vassar Scholarship

The Crowd as Interruption: Politics of Invisibility and Protest Photography in the Anti-ELAB Movement in Hong Kong

Publication Date
2021-January-01
Document Type
Senior Capstone Projects
Authors
Kaiqing Su
Department or Program
Media Studies Program
Political Science Department
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Since its invention, photography has played an important role in capturing and shaping understandings of social movements. In the 2019 Anti-Extradition Law Amendment Bill Movement in Hong Kong, while many Western audiences have been emotionally moved by the media coverage...

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