Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Authors
Department or Program
Document Type
Access Level
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

View

From Watts to Ferguson: The Militarized Policing of Black Communities in the United States

Publication Date
2020-January-01
Document Type
Authors
Department or Program
Document Type
Access Level
Abstract

Beginning the 1960s, police forces in the United States underwent a transformation. In response to the civil unrest taking place in cities across the country, public support for increased federal funding for law enforcement soared. With this increased funding, police...

View

ThemTube: commercializing the digital public sphere

Publication Date
2017-January-01
Document Type
Department or Program
Document Type
Abstract

ThemTube is a 3-part video essay, running about an hour in total. I aimed to characterize the contradictory, ambiguous status of YouTube, a site that claims to level the playing field for video creators while promoting certain users over the...

View