Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

College-aged women on Instagram: an analysis of gender and social media

Publication Date
2017-January-01
Document Type
Authors
Department or Program
Document Type
Abstract

Through an analysis of gender and image theory as well as data gathered through survey, coding and interviews, I sought to explore how twenty-first century women both perform femininity through social media and challenge gendered stereotypes while doing so. I...

View

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Authors
Department or Program
Document Type
Access Level
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

View

Words: Interacting With Propaganda

Publication Date
2014-January-01
Document Type
Authors
Department or Program
Document Type
Abstract

<em>Words </em>is a game based at its core on the idea that American citizens should have access to a form of media that gives them the power to interact with, and alter, political propaganda. Defined as information that is "especially...

View