Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Vassar Scholarship

The Poughkeepsie Farmers Market: Whiteness and the Logic of Food Access

Publication Date
2013-January-01
Document Type
Senior Capstone Projects
Authors
David A. Orkin
Department or Program
Earth Science and Geography Department
Document Type
Senior Capstone Project
Abstract

The Poughkeepsie Farmers Market was the epitome of the Poughkeepsie Farm Project's mission to create a "just and sustainable food system in the Hudson Valley." While farm itself had been operating for many years prior to the program, it had...

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Vassar Scholarship

The Social Displacement and Public Censorship of Public Spaces in Buenos Aires

Publication Date
2021-January-01
Document Type
Senior Capstone Projects
Authors
Matthias Howley
Department or Program
Urban Studies Program
Document Type
Senior Capstone Project
Abstract

Buenos Aires is home to many Bolivian immigrants, so much that they statistically have become a key member of the city's citizenry. This thesis entails the social and cultural mechanisms that prevent Bolivians from having a social representation in the...

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