Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Beyoncé decoded: deconstructing originality in the contemporary age

Publication Date
2016-January-01
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This thesis explores the success of Beyoncé's self-titled album in relation to the idea of originality within music. As members of the public, we assume that what sets superstars apart from novice musicians is an element of originality. However, more...

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Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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