Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Authors
Department or Program
Document Type
Access Level
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

View

Infotainment: the pressure of ratings and their dangers for democracy in cable news

Publication Date
2016-January-01
Document Type
Authors
Department or Program
Document Type
Access Level
Abstract

In this thesis I argue that through the necessity to generate a profit, cable news organizations focus on attracting the most viewers so that they can then charge more for advertising and in turn make more money. This symbiotic relationship...

View