Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Somewhere in Between and Nowhere to Be Seen: A Look into the Asian American Transracial Adoptee Experience through Educational Programming

Publication Date
2023-April-24
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Throughout the 1990s-2000s, the number of international adoptions into the United States increased drastically, reaching a little over 20,000 international adoptions in 2002 with 25% being from China and 9% from South Korea (PRB, 2003). As these adoptees begin to...

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