Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Voice of the Machine

Publication Date
2015-January-01
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Department or Program
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Abstract

Opening a discussion about digital voices in contemporary spaces and popular music in two parts: 1) An essay that traces discourses of disembodiment and the rise in prominence of digital voices in electronic music, enumerates the ways in which they...

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