Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Vassar Scholarship

Water the Roots: The Fluidity of Blackness and Time

Publication Date
2021-January-01
Document Type
Senior Capstone Projects
Authors
Stevens, Lena
Department or Program
Media Studies Program
Film Department
Document Type
Senior Capstone Project
Abstract

This project is a meditation on Blackness, life, death, loss, and spirituality. Although this thesis was executed in hopes of fulfilling an academic requirement, each frame provides insight into my experiences as a low-income Black and Native Hawaiian woman living...

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