Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

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2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Suffering in silence: the politics of shaping cultural memory in the context of narratives around Korean "comfort women" in South Korea

Publication Date
2016-January-01
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In <em>Tangled Memories</em>: <em>The Vietnam War, the Aids Epidemic, and the Politics of Remembering, </em>Marita Sturken discusses the shaping of cultural memory in the U.S. in the context of the Vietnam War and the AIDS epidemic. She writes that...

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