Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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NET/STALGIA: Nostalgia-Tripping on the Internet Aesthetic

Publication Date
2014-January-01
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As the Internet drifts away from being a novel technology, people have increasingly become fascinated by the sometimes-garish, comparatively rudimentary aesthetics of the early web. Using Walter Benjamin's reflections on the Parisian arcades as a framework, I propose that this...

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Vassar Students' and High School Counselors' Perceptions on the Role of the School Counselor: A Study on the Similarities and Differences

Publication Date
2021-January-01
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This study was conducted to distinguish between the perspectives of current Vassar College students and high school counselors on the functions and expectations of school counselors. Based on previous literature, I predicted that students would not fully understand the scope...

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