Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Department or Program
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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The effect of union coverage on workers’ economic security and resilience to shocks

Publication Date
2022-May-02
Authors
Department or Program
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Abstract

Labor unions have been widely documented as powerful institutions for workers
seeking better compensation and working conditions in their employment. However, there has been relatively little research on whether the benefits that come with
union coverage can displace the need...

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