Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Advanced search

Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

View
Vassar Scholarship

LOL MY THESIS: An Exploration of the Written and Oral Linguistic Effects of Text Messaging

Publication Date
2014-January-01
Document Type
Senior Capstone Projects
Authors
Kristen Elizabeth Palasick
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Abstract

This project explores a new register of language called 'textese,' which has developed as a result of text messaging via cell phones. I research how and why textese is being used, to understand how text messages are linguistically affecting the...

View