Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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How The Interface of Music Production Software Influences Behavior

Publication Date
2023-April-21
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My thesis examines how musical tools (particularly digital ones, such as Digital Audio Workspaces (DAWs), Virtual Studio Technology (VSTs), virtual instruments, and plug-ins) affect music production (the producers themselves and the sounds produced) through the tools’ variances in user interface...

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